In an increasingly urbanized society where children risk lacking physical activity, Kun has chosen a different approach: creating truly valuable playgrounds—not for competition, but for children to discover their limits and learn to grow together.

The Kun Marathon playground has become a "meeting point" for mothers who want their children to enjoy healthy physical activity.

Kun Marathon: A Journey of Physical and Mental Growth

From Hanoi to Ho Chi Minh City, from Hue to Nha Trang, each Kun Marathon season not only attracts thousands of young athletes but also fosters small communities where children overcome each segment of the race and every challenge with effort, joy, and the encouragement of friends and family. Here, achievement isn't the sole destination. What Kun brings is far greater: self-confidence, discipline, courage, and a love for physical activity cultivated from their very first steps.

Kun Marathon has become an indispensable memory in the growth journey of countless children, where sports are intertwined with emotions, memories, and the foundational values of life.

A Healthy Movement Ecosystem for Comprehensive Child Development

Beyond running tracks, Kun continues to expand physical training spaces for children through various accessible and creative forms. From playgrounds like Kun Fun Run in Da Lat, which integrates light physical challenges over short distances, to the Kun Kun Jelly Milk Slide model at community events—every experience is designed to naturally ignite the joy of movement, without coercion. This fun, flexible, and age-appropriate approach has contributed to helping children develop a love for physical activity from their very first participation.

This powerful energy allows children to play and truly experience a meaningful childhood.

Kun's spirit of movement also strongly resonates within the school environment. A prime example is the Ho Chi Minh City Student Sports Tournament – Kun Superb Basketball Cup, where sports not only help children stay healthy but also foster teamwork, coordination, and discipline—fundamental abilities that help children confidently step into life.

Kun collaborates with the Central Youth Union Council to set a record for the largest synchronized performance involving children.

Notably, for the past two consecutive years, Kun has collaborated with the Central Youth Union Council to organize the "Happy and Healthy Children, Marching Forward with the Youth Union" festival in Ha Tinh (2024) and Binh Dinh (2025). Here, the "Schoolyard Synchronized Dance" program, set to children's music, attracted over 5 million students nationwide to join in a vibrant dance, simultaneously setting a national record for the largest synchronized performance involving children. More than just a physical activity, the program is also an opportunity for children to interact and connect with peers, share interests and passions, contributing to building a connected, confident, and joyful childhood.

A Powerful Source of Energy on the Journey of Growing Up

From the first steps on the Kun Marathon track to the perfectly coordinated moments on the basketball court of the Kun Superb Cup, and even the echoing laughter at the Kun Kun Jelly Milk Slide… Kun Malt Milk is there. More than just a nutritional drink, it is the foundation that nourishes both physical resilience and an unceasing spirit of movement, ensuring children are always ready to fully enjoy an active childhood.

Kun Malt Milk product.

The true value of Kun Malt Milk lies in its ability to fully empower children in every movement, both physically and mentally. Made from selected fresh milk combined with malt extract, the product provides an optimal nutrient system: Vitamins K2, D3, and Calcium help absorb and transport calcium effectively, nourishing strong bones for sustainable height development. Protein from milk and malt is a rich source of energy, giving children more stamina and flexibility in all their activities.

Especially in a context where children increasingly face reduced concentration due to excessive exposure to electronic devices and short videos, Kun Malt Milk also provides focused brain energy thanks to Choline and B vitamins (B1, B3, B6), supporting nervous system activity, enhancing concentration, and quick reflexes. As a result, children can easily perform well in their daily learning and physical activities, always ready to explore and proactively overcome their limits.

The connection between quality nutrition and the physical activity playgrounds organized by Kun not only encourages movement but also helps children gain powerful energy for a happy, healthy, and comprehensive childhood. More than just a milk brand, Kun has become a part of childhood memories, where nutrition meets movement, where physical well-being develops with powerful energy so that every child can truly have a happy and healthy childhood.

Source: baochinhphu.vn