History and Awards
Our Journey: From Small Beginnings to
a Leading, Beloved Brand
History begin
Driven by our mission to care for the community's health for over 20 years, Lof International Dairy Joint Stock Company is dedicated to spreading happiness through high-quality products from our top beloved brands: Lof, Kun, Malto, and Lof Ba Vi.
2004
The Establishment of IDP International Dairy Company
In 2004, with the mission of providing essential and superior nutrition through high-quality products, IDP began its journey by building and operating a factory in Chuong My.
2005
Launch of the Ba Vi Dairy Brand
In 2005, IDP took a significant step with the launch of the Ba Vi brand. With a long history, Ba Vi has all the favorable conditions - favorable weather, suitable soil, and excellent dairy farming experience from local farmers. The Ba Vi region provides a source of delicious, high-quality milk. Ba Vi has long been not only the leading pride of farmers but also the pride of all people in the North. IDP International Dairy Joint Stock Company is the officially licensed unit to use the Ba Vi geographical name and has a modern dairy factory in Ba Vi district.
2009
Love'in Farm - A Step Towards Sustainable Dairy Farming
With a comprehensive development strategy, starting in 2009, IDP focused on investing in raw material areas through the Vietnam Dairy Farm Development Program with the main content of "developing dairy herds and improving product quality, ensuring food safety and hygiene in dairy farming". Not only creating a clean milk brand in the market, bringing consumers the best quality products, Vietnam Dairy Farm also provides jobs for thousands of rural workers.
2010
Inauguration of the Ba Vi Factory
In 2010, the story of the establishment of the Ba Vi factory continued IDP's great mission, committing to providing high-quality, nutritious milk products to the community. Here, all processes from dairy farming to milk processing are strictly monitored, complying with the highest standards. The inauguration of the Ba Vi factory is not only an important milestone in the company's development journey but also the pride of the entire local community. The milk products from the factory not only bring health and nutrition to everyone but also contain the love and dedication of all the people here. The journey of the Ba Vi factory is the journey of accompanying farmers to create Vietnamese branded nutritious products.
2013
Inauguration of the Cu Chi Factory
The establishment of the Cu Chi factory in 2013 is a testament to IDP's vision of becoming a leading food company in Southeast Asia. This expansion allows IDP to reach more consumers and strengthen its position in the market.
2014
Launch of the Kun Brand
Kun was created with the vision of empowering children to embrace their right to play freely, explore new experiences, and grow up healthy and happy. Kun offers a range of delicious and nutritious products that bring joy to childhood through the adventures of the Super Farmer Family. The brand's entertainment content ecosystem seamlessly integrates valuable life lessons, fostering qualities such as gratitude, family values, solidarity, sharing, courage, healthy habits, diligence in studies, humility, and friendship.
2015
A First Step in Plant-Based Milk and a Breakthrough in Packaging
2015 marked an important milestone in IDP's development journey, as the company entered a completely new field with the launch of young corn milk products. Not only that, this year IDP is also proud to introduce Ecolean packaging technology. Ecolean is not only environmentally friendly thanks to its ability to save materials and minimize waste but also provides convenience and better preservation for the product. This innovation demonstrates IDP's commitment to quality and sustainability, meeting the growing needs of consumers for safe and environmentally friendly products. Also, this year, IDP expanded its market to China with two brands Ba Vi and Love'in Farm (LIF), marking an important step in the company's global expansion strategy.
2017
Market Expansion to South Korea and Cambodia
2017 marked IDP's expansion into two promising markets: South Korea and Cambodia. Through dedication and a focus on delivering premium nutritional products, IDP achieved rapid acceptance in both regions. Notably, we emerged as the market leader in Cambodia. This swift success underscores IDP's competitive strength and adaptability while also highlighting our commitment to and pride in supporting the growth of the Cambodian community.
2019
Kun Brand Repositioning
"To ensure Kun remains relevant to evolving children's preferences and continues to deliver joy and superior nutrition, IDP has initiated a brand repositioning strategy. This includes the "Working Together with Kun to Do Good Deeds Every Day" campaign, a component of the broader "Vietnamese Children - Good Study, Careful Practice" program, a joint initiative between the Central Team Council and Kun, taking place in elementary schools across the country.
2022
Launch of Lof and Malto Brand
With the message "Happiness is a choice" along with heartfelt products from love and happiness, Lof was born to bring the most nutritious and quality milk to consumers. At the same time, the company also launched the Malto brand - a milk brand for Teens with the message "Lead with Lof" and a series of comprehensive development programs for adolescents.
2024
Commitment to Creating Values with LOF
2024 marks a major transformation for the company, with IDP officially changing its name to LOF International Dairy Joint Stock Company. The Lof logo is a symbol of a heart with a smiling face, a warm embrace, meaning to bring love and happiness. When things happen to us, choosing the attitude of smiling and opening our arms to accept is happiness. For us, this logo is not just a symbol of happiness but also a declaration of love and care for everyone. LOF's affirmation of its commitment to creating good values for consumers, customers, employees, the community, shareholders and investors, and the environment.
2004
2005
2009
2010
2013
2014
2015
2017
2019
2022
2024
Awards and Recognition
At Lof International Dairy Joint Stock Company, we are proud of the achievements we have made throughout our development journey. The awards and recognition that we are honored to receive are not only proof of the excellent quality of our products and services but also recognition of our continuous contributions to the community.
Vietnam Book of Records
Recognition of Lof Malto Brand - International Dairy Joint Stock Company (IDP) & the Central Council of Young Pioneers’ Organization: The "Stepping Forward to the Union" Festival has the largest number of secondary schools nationwide participating in the simultaneous performance of the song "Stepping Forward Under the Union Flag and Lof Malto" in Vietnam.
CareerViet
International Dairy Joint Stock Company has been recognized as one of the Top 100 most favorite employers and ranked in the Top 20 of the fast-moving consumer goods sector.
Vietnam Records Organisation
Recognition of Lof Kun Brand - International Dairy Joint Stock Company (IDP) & Central Team Council: "Vietnamese Children - Study well, practice hard" festival with a number of primary schools across the country participating The crowd performing the song "Proud of Vietnamese children and Kun studying well" at the same time was the largest in Vietnam.