A representative of the organizing committee presented the 2024 Top 25 Leading Brands certificate to Mr. Bùi Hoàng Sang, CEO of LOF International Dairy JSC.

Formerly known as International Dairy Products JSC (IDP), LOF underwent a significant transformation in 2024 by rebranding to LOF International Dairy JSC. This change reflects the company's vision to become a leading food and beverage enterprise in Southeast Asia, encapsulated in their brand commitment: "Commitment to creating values with love".

LOF's product portfolio includes well-known brands in the Vietnamese market such as Lof, Kun, Lof Ba Vì, Malto, and Kun Doctor. Their diverse offerings feature products like Kun Jelly Milk, Lof Young Corn Milk, Lof Lotus Seed Colostrum, and Lof Cereal Milk.

A distinctive advantage for LOF is its ownership of the Kun Galaxy educational entertainment ecosystem for children. This includes the animated series "Kun Super Family," which has become familiar to millions of Vietnamese children. Beyond domestic growth, LOF has effectively expanded into seven international markets: Cambodia, Indonesia, the Philippines, Myanmar, China, South Korea, and Japan.